The characters Ian Westbury and DJSupahboy5 were created for the ultimate purpose of drawing attention to the Sprint Music Store in an entertaining manner.
- Ian Westbury started a band called Fierce Blue Ascot in England in the eighties
- Fierce Blue Ascot had a top ten hit and enjoyed short-lived success
- After failing to repeat that success, the band broke up and Ian moved to America
- He eventually opened a record shop where he works today
- DJSupahboy5 is Ian’s employee and is he is also Ian’s foil in both musical tastes and sense of humor
- The two of them work together to help listeners/viewers find the right music at the record shop/Sprint Music Store.
mixsherpa.com is the vehicle for building consumer purchase consideration at the Sprint Music Store through a repeatable entertainment experience. Our viewers shouldn’t necessarily feel like they’ve been advertised to, rather amused, with the added bonus of being able to take advantage of what Sprint has to offer by way of phones, music or ringtones with a click.
Launch site >
A music video featuring the fictional Ian Westbury’s fictional band - Fierce Blue Ascot – was shot. The band performs the song Under the Moon, which is an original song written with intentionally cheesy lyrics as a salute to the eighties. The video was seeded on youtube.com and quickly went viral, appearing on over 30 sites in the space of 2 weeks.
View video >
View video >
Ian Westbury’s myspace page was built to provide a little more background into his character, to add depth and make him seem more believable. The page features a biography of Ian, his Under the Moon video, pictures and a personal blog.
Launch site >
At the Samsung & Sprint Upstage Phone launch party in Beverly Hills on April 15th 2007, Becky Baeling interviewed Ian Westbury about his new role as the Mix Sherpa for Sprint.
View video >
